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Laundry by Shelli Segal Entering Beauty Sector

Perry Ellis brand to launch women’s fragrance, bath and home scents in 2017.

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By: TOM BRANNA

Editor

Perry Ellis International has entered into a license agreement with Sheralven Enterprises Ltd. to design and distribute women’s fragrance, bath and home fragrance products under the Laundry by Shelli Segal brand throughout the United States, Canada and Mexico.    The collection is planned to launch for Holiday 2017 in major department stores, cosmetic and fragrance specialty stores as well as e-commerce channels.    “We are confident Sheralven will be a terrific partner in capturing the spir...

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